A question we receive from readers all the time is, “I have around $5,000 to spend, and I want one watch I can wear every single day, and will last me the rest of my life – what do I buy?” There are plenty of good options, certainly, but not many great options. If we are talking about a product that will last a lifetime, we tend to think of blue-chip lines from Omega, JLC, IWC, and certainly, Rolex. Today at Baselworld, Rolex showed us a brand new watch that we think might become a stock answer for the question above – a new Oyster Perpetual, now in 39 mm, and retailing for $5,700.
The Oyster Perpetual is the entry level Rolex (RIP “Air-King”), but still one of the absolute core products of the collection. The Oyster Perpetual comes in five, yes five, different case sizes, with the latest being a perfect 39 mm. The new 39 mm OP also has some updated dials including a beautiful dark rhodium with a sunray finish. The OP is also made sans-fluted bezel, and comes on an Oyster bracelet instead of a Jubilee.
On the wrist, this watch has more presence than its millimeter diameter. Some might say 39mm is small, but it is certainly not undersized. Comfortable and form fitting, the piece fits under a cuff for dress purposes. The only downside I see is that of the bracelet. There is no snap adjustment hidden in the clasp whereas other Rolex oyster bracelets offer a 1/4 link quick adjustment so you can size the piece while out in the wild. Besides this, the piece is as solid as any other Rolex regardless of its price point.